With more than 21 years of experience at British American Tobacco (BAT) in high-level financial analysis and organizational leadership, the foundation of her career was built on discipline, consistency, and rigorous professional standards.

Driven by a commitment to continuous growth, she later transitioned into Software Quality Assurance & Automation, advancing from core fundamentals to senior engineering roles. Over the next decade, she contributed her expertise to major U.S. organizations including Verisk, DTCC, Citi, Mr. Cooper, the State of Texas, and Fiserv, where she currently serves as a Lead Software Engineer in Test.

With 10+ years of specialized experience in QA Automation and API validation, her work spans large-scale enterprise systems, complex financial platforms, and healthcare technologies. Her combined background—21 years of corporate leadership and 10+ years of advanced technical engineering—represents a rare balance of strategic thinking and operational excellence.

And that is how PURE BY HASINA was born. From corporate boardrooms to building a brand with purpose—my story is proof that no matter where you begin, with patience and faith, you can rise, transform, and create something truly your own.